BrandING Photographer + Designer Passionate About Empowering Women-Owned Businesses With Elevated Imagery & Brand Aesthetics.

 What’s
    your
Brand
   Story?

As entrepreneurs and business owners, we're often too close to the inner operations to see the bigger picture. We're so focused on selling our products and services that we miss the glaring gap between what we offer and how a new client or customer perceives it. If what I’m saying resonates with you, this is your sign that it's time for an upgrade!

Brand Design combines visual pieces that make up your complete Brand Story, including: 

✦ Photography

✦ Typography / Fonts

✦ Color Palette

✦ Logos / Artwork

✦ Press

✦ Brand Messaging

✦ Brand Style Guidelines

✦ Templates & Collateral

✦ Social Media

✦ Website

Book a Complimentary Brand Review, and let’s make your branding messaging clear, impactful, and elevated!

 
 

Professional Women Need Professional Headshots!


I noticed a significant trend when publishing my women's-focused magazine. Many of the women we spotlighted did not have a professional portrait or headshot to provide. However, those who did exuded a sense of empowerment and confidence. In fact, according to LinkedIn survey findings, profiles with professional headshots receive 14x more than those without. This is a powerful testament to the impact of a professional headshot on your professional image and confidence.

I approach every project as a puzzle, and I'm the woman who gets to create all the pieces to fit together effectively and harmoniously. Your Visual Branding is often the first experience your customer has with your brand, which means making that first impression is imperative.

My design process is not a one-size-fits-all approach. An initial Brand Review allows me to experience your brand firsthand and suggest ways to improve and elevate your look.

With every brand that I launch, I always start with the discovery process—some research to understand you, your customer, the marketplace, and the competition. Your answers to our Brand Discovery questionnaire will help inspire your Brand Attributes and Messaging, making your brand truly unique and reflective of you.

For Personal Branding photo shoots, we take in all the information from our Discovery and start to put our pieces together—color palette, wardrobe, mood, location, messaging, storyline, and many more. I want my images to encapsulate who you are and what your purposes and values are.

Can’t wait to hear from you!

xo, Jen



Featured Projects

What 
  She
Said..
“Partnering with Jennifer Skog of MJ Lifestyle gave us visibility to exactly the potential customer we are trying to reach: women with taste and style, who care about the deeper stories around cannabis and who view this plant as a healing botanical. This audience IS the future of the cannabis market and will play an important role in mainstreaming this plant. We’ve been able to use our MJ Lifestyle feature article to open doors with investors and media, to showcase our brand and open the conversation for deeper partnerships. Also, Jen is an amazing woman and a delight to work with. We love her and this beautiful publication.”
— Nicole Fox, MPH, RD, Founder & CEO, Aeon Botanika
“Working with Jennifer and MJ Lifestyle was a dream! TAYLOR + tess’s feature in issue III felt like our inauguration into the cannabis community and helped set an elevated tone for our brand. We have connected and partnered with so many women in cannabis as a result of the exposure we received, so I am eternally grateful to have been included in this important issue on social justice. We shot our ‘Everything is Love’ launch campaign with Jennifer, and I am still in awe each time I look at our launch photos in the magazine. MJ Lifestyle is such an integral part of the cannabis movement and the destigmatization of the plant because it is for both insiders and the mainstream. I love that my family and friends in Dallas, Texas, and beyond can stroll into a Barnes & Noble and find MJ Lifestyle on the shelves amongst their favorite magazines; I hope reading my story and the other incredible women featured helps readers better understand the mission with a more open and educated mind.”
— Tess Taylor, Founder TAYLOR & tess