Once you complete the Connect with Jen Form and introduce me to your project, I will do my best to review and respond within one business day.

This could be the most important part of our work together. We dive deep into your brand and get clear on brand values, mission, and vision. We will examine competitive and companion companies, find your ideal client, and hone in on your brand story to develop your Brand's Key Attributes.

This is your way of communicating your brand's core values and mission to your ideal audience. We then add some flare by adding descriptive language about your brand's unique personality and vibe.

Your logo is the visual icon of your brand identity. Options will be illustrated on mockups for realistic visualization. Final design will include a primary and secondary logo tag using colors from your brand color palette plus a single color option.

A lot of intention goes into determining a brand's color palette. Based on our Discovery findings, I will provide mockups to view and together we will select three main brand colors + a white or cream + a dark tone or black.

What is Typography? Typography is the art of arranging text to make is more visually appealing. It involves mixing typefaces, fonts, sizing, and spacing to make up your brand's font library. I suggest selecting a minimum of three brand fonts that compliment your new logo.

Icon Design for Social Media Profiles

A visual mockup of all the pieces that make your brand unique and sought after—think of it as a Vision Board for your Brand!

A visual spec sheet with all of your brand guidelines including Brand Mission, Brand Attributes, Primary and Secondary Logos, Fonts, Color Palette Hex Codes, and an Aesthetic Graphic/Image.

A lifestyle branding photo shoot dedicated to the woman behind the brand. *External services like hair and makeup are not included.

Lifestyle Product Photography Photo Shoot with a minimum of 100 images for website, social media, advertising, and press.